16 Oct SIMPLE TIPS YOU CAN DO to improve your SEO
If you’re relying on people to find you through a Google search, search engine optimisation needs to be at the top of your priority list.
You won’t be able to generate leads for your business if nobody can find you.
There are certain things you can do to increase your chances of getting ranked higher on Google searches. It is never too late to get started!
HERE ARE A LIST OF WAYS YOU CAN IMPROVE YOUR SEO RANKING:
- IMPROVE YOUR PAGE LOADING SPEED
First of all, if your load speed is too slow, Google will recognise this, and it will harm your ranking. But a slow website will also impact the way your website visitors engage with your pages.
“40% of visitors will abandon websites if the page takes longer than 3 seconds to load.”
What’s even more shocking is that 80% of those visitors won’t return to that website.
If you want to test the speed of your website, there are online services such as Pingdom available for free.
This will allow you to test your website from different locations all over the world.
- PRODUCE HIGH QUALITY CONTENT
If you haven’t updated your website since the day you built it, you probably don’t have a great SEO ranking right now.
To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back.
Your content needs to be high quality, recent, and relevant.
If your site has fresh, exciting, or newsworthy information, it will keep visitors on your page longer and improve your dwell time.
Websites that provide highly informative content typically have long dwell times.
- OPTIMISE YOUR SITE FOR MOBILE DEVICES
Mobile use is on the rise. It’s rising so fast that it’s actually overtaken computers and laptop devices.
Your website needs to be optimised for mobile users. If your site isn’t optimised, it’ll hinder the user experience, adversely affecting your ranking.
- ADD MORE THAN JUST TEXT
Consider adding other multimedia elements such as videos, slideshows, or audio to your site. All of this can help improve the user experience.
“68% of consumers would prefer to watch an explainer video to solve any product related problem”.
It’s much easier to watch something then read about it.
But there’s a direct correlation between videos and other multimedia sources on your website, and it’s SEO ranking.
These features can dramatically improve the amount of time someone spends on your website.
- FORMAT YOUR PAGE – PROPERLY!
Take your time with your layout, it needs to be neat, clear, organised, and uncluttered. Consider things like your font size and typography. Use coloured text, bold font, and italics sparingly. Things such as bullet points and checklists make it easy for visitors to scan through your content.
If your website is cluttered with too many pictures, advertisements, colours, and blocks of text, it can appear untrustworthy.
A clean format and design will improve your SEO ranking.
- PROVIDE APPROPRIATE CONTACT INFORMATION
Have you ever struggled to find the contact information of a business on a website? All your contact information should be clear and in plain sight for people to find.
The worst thing that could happen is for people to start reporting your website just because you forgot to include your phone number, email address, and location.
This will crush your SEO.
- BREAK UP YOUR CONTENT
If your website is just a wall of text, it’s going to discourage people from spending a long time on it.
Use header tags to break up your content. They break up the content and make it easier to read or skim. Plus, headers make everything look more appealing, which is always beneficial.