08 Oct Why SEO is important for your local business!
Search engine optimisation helps small business owners create sturdy, rapid, and user-friendly websites that rank higher in search engines. This in turn helps bring more potential customers to their sites and eventually increases conversion rates.
“The best place to hide a dead body is the second page of Google search.”
SEO also helps build brand awareness for your business as search engine users are more likely to trust a site that are on first page of search engine results pages than brands who are not.
HOW SEO WILL BENEFIT YOUR LOCAL BUSINESS
Brings more customers!
One of the main reasons for having a website is to stand out from your competition and increase your customer base. Businesses that have a SEO optimised website bring more customers and grow twice as fast than businesses who do not have one.
SEO is probably the most productive and affordable marketing strategy that exists today. Furthermore, it will only bring in customers who are actively seeking to find your product or service!
Better Conversion Rates
SEO-optimised websites load faster, are easy to read and surf, and will display properly in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.
Did you know?
97% of consumers look online for local goods and services
70-80% of users IGNORE the paid ads and focus on organic search results
75% of users NEVER scroll to page 2
Build Brand Awareness
One of the benefits of getting higher rankings on the search engine results pages is building brand awareness. When your site appears on the first page of major search engines such as Google, Bing or Yahoo, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.
That is why small local businesses that want to build better brand awareness must invest in SEO and start gaining top rankings for the KEY terms related with their business. Search engines now play a significant role in making or breaking your brand.
Let’s take an example of two businesses that are in the same industry, selling similar products, at similar prices. One of them has an optimised website while the other has a non-optimised website. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?
Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet too.